Audience Research

Questionaire:
a href="http://www.surveymonkey.com/s/3J39Y8N">Click here to take survey</a>

Results of the questionnaire:

Survey Evaluation:

From the results i gathered from the survey i posted out i found the age group in which had more of a interest in music magazines was 14-16 year old girls. This wasn't a huge surprise as i always would determin girls were more than likely to read music magazines in comparison to boys statstically.

Also from my results i found music magazines in general aren't bought by the audience very often as the results show the audience only buy a music magazine once a month or 'other' which indicates music magazine's aren't really as popular as personally thought?. This makes me question the reasons behind this, and how i can make my magazine more appealing to my target audience.

The results of the next question indicated that NME was the most popular music magazine bought by the audience closely followed by Kerrang. Iv determind this may be due to the fact NME relates to the music within the charts and music more likey to be heard on the radio. It also came to my attention the audience are willing to pay up to £3-£4 for a magazine which indicates the other end of the scale to the results of question 3. By this i mean as i mentioned before the audience don't very often buy the magazines but from the results from question 5 it seems the audience would be willing to pay if the quality of the magazine was good.

In comparison to the type of magazine the audience would buy the most common genre of music voted by the people who took part in the survey partailly realted to the result of this which was to be expected. But as before the genre in which relates to Kerrang e.g Rock came very closely behind.

The reason behind why the audience would buy a music magazine was due to which bands where featuring in the pacific issue. I can personally relate to the audience as i would only buy the magazine if the bands in it where the ones i particualry liked.

As expected from the audience who took part in the questionnaire the main source in terms of media where they get their information from would be from the internet or the t.v. This could indicate why the sale of magazines isn't that high and the audience don't buy magzines as often.

In conclusion i have decided to produce a rock music magazine. I have decided to do this as from the survey i have noticed rock magazines are almsot as equally popular as the NME magazines, and maybe if i followed my results of what is right for the audience i could increase the popluarity of the rock music magazine. I also am i fan of rock music and as a reader of magazines like for example Kerrang or Rocksound i know what i look for as a reader personally.