Research of Exisiting Products (kerrang Issue 1338) Front Cover

Colour Scheme: The front cover has a brighter contrast of colours, compared to the other issue of Kerrang. The colours used on the front cover's are the same but there this time isn't as much black and the main two colours convey between yellow and red, the connotations once again of the colour yellow symbolise the warm welcome feeling the editors are expressing and the connotations of the colour red being associated with energy,danger,strength,power, determination as well as passion desire and love.  Hopefully still resulting in the target audience still feeling welcome and wanting to read the magazine and continue buying the magazine in the future.

Photography:  The main picture on the front cover of Hayley Williams is studio based which is used in reflection to show a more serious side to the magazine once again as done on the previous Kerrang magazine. The other pictures which are featured on the front cover are all of a smaller size and this time are used to advertise a potentially key selling point of the magaizne being the free posters which are offered alongside the magazine. The other images are used in relation to the main image of Hayley Williams and her band Paramore, to indicate to the audience on the 'successful' year they have had.


Writing Style:  The writitng style is once again fitted to the audience, this time no emotive language has been used instead the language is more informative and basic only indiacting what bands will be featured in the weeks issue. The front cover also contains alot of persuasive writing, which is clearly aimed to grab the target audiences attention into buying the magazine.

Overall Look:  The overall look of the magazine is once again very eye cathing and exciting. The way in which the magazine is presented is this time different to the previous issue and has a kind of more 3D look about it . There is alot of over lapping still and theillustrations increase the visual status of the magazine.

Text/picture ratio: On the front cover there has alomost been a reversal on the images and the amount of text compared to the last issue. On this front cover there are more images which increases the visual side of the magazine making it more appealing to the target audience. I believe this is a huge selling point, targetting the audience at a different angle. The editor has done this to highlight the key features more visually.

Publisher: Beaur Music are responsible for publishing Kerrang as equally responsible for publishing Mojo,Empire and Q along many other magazine's in various media categorys. There strategy is to connect with audiences with excellent content through their broad multi-touch point brand platforms, wherever and whenever and however thay want. They have a huge advantage over pure play magazine or radio competitors due to the wide portfolio or influential brands. So in terms of a certain target audience, there is none they range in terms of the magazine or radio show they are trying to sell