Tuesday, 4 January 2011

Research of Exisiting Products (Rocksound issue134) Double Page Spread



Colour scheme: In terms of the colour scheme the editor of Rocksound has once again chosen darker colours as seen before on the front cover. In comparison to the Kerrang magazine this is different and presents a sense of seroiuness or a heavier genre of music were as Kerrang used its colour scheme to highlight and foreground the high energy outgoing atmosphere in reflection to its readers.

Photography:   The photography on the DPS is alot different to the photography used wihin the Kerrang magazines DPS. The DPS in Rocksound only displays one main image which sets in the whole page. Around the image there is a mist of red which could possible indicate danger which adds to the effect of the image. There are no other images in relation to the single live image which we are shown. This is dramatically different to the Kerrang magazine because as you have seen there is more than one image on the DPS which relates to the article. Showing more images engages more to the audience and makes them more interested in the magazine in personal opinion.

Fonts:  The font style on the DPS is the same as seen throughout most of the magazines i have annalysed previously in terms of the use of capital letters to indicate to the audience as key information. The article itself is written as normal with a spooky kibnd of edgy readable font to highlight the intensity of the gig and to hightlight the fact it is a rock magazine.

Writing Style:  The writting style on DPS is very basic and light worded, there isn't alot of writing on the two pages and the article only highlights the key events of the gig which on one hand is crucial. The article fits around the image  which could be interpreted as tryng to fill up space as there isn't alot to say about the gig it'self.

Layout: The way in which the DPS is presented is intresting as it doesn't have alot to the page, there is a simple image of the guitarist surrounded by the article. Personally for me this DPS isn't very eye catching and probably a page i would skip through and not even bother reading. I think the layout of the page also doesn't help as it is very bland with not very much going on and it really doesn't speak out to the audience

Text/picture ratio:  The DPS contains more writing than it does images, this is due to the DPS only having one main image to set the whole page rather than having lots of little snipits of the gig surrounding the article itself  as we have seen in the Kerrang. I think personally this shows a older target audience to the one i'm probably going to aim mine at.

Publisher: Sonic Media are responsible for publishing Rocksound as equally responsible for publishing Mojo,Empire and Q along many other magazine's in various media categorys. There strategy is to connect with audiences with excellent content through their broad multi-touch point brand platforms, wherever and whenever and however thay want. They have a huge advantage over pure play magazine or radio competitors due to the wide portfolio or influential brands. So in terms of a certain target audience, there is none they range in terms of the magazine or radio show they are trying to sell

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